Call for Papers

Conference: Lille, France, July 6-9, 2016.

December 15, 2015. Notification of accepted works: February 29, 2016.

Conference Theme: Vive la Révolution!

For the third time, the CCT community comes to Europe, and after the UK and Finland, it is now the time of France to host our annual Conference. As reminded by Benoit Heilbrunn’s keynote speech during the 2015 CCTC in Fayetteville, Arkansas, French theory is a major source of influence in our understanding of culture, society, consumption and marketing. For the CCTC’s eleventh anniversary, we would like Lille to become a cosmopolitan meeting place of ideas enabling cross-fertilization between local and global intellectual traditions.

Our theme for the 2016 CCTC, “Vive la Révolution,” connotes multiple meanings as we would like to make our conference an inclusive event advancing various ongoing conversations in our field.

First, France is perhaps most known for la Révolution Française. With its motto, Liberté, égalité, fraternité (liberty, equality, brotherhood), the French Revolution recalls key concepts in our field (among others, emancipation, community, sharing) as well as the experiences of those colleagues who bravely fought during the ‘paradigm wars’ era to legitimize what now is a thriving community of scholars. In this spirit, we invite contributions with big ideas, which might contribute to revolutionize not only our theories and methods, but also the impact of our research.

Second, our theme hints at the role played by French theory in the cultural understanding of consumption, whose potential – we believe – is still to be unfolded. Of course our goal is not have reference to French theory as a prerequisite for inclusion in the Conference Program. We however intend to encourage dedicated submissions and special sessions building on the work of these theorists, which in our view can contribute in distinctive ways to the recent calls in our field to go investigate how the macro-level social, political and cultural context affects consumers’ lived experiences. In the spirit of cross-fertilization of ideas, we also invite contributions highlighting the role of ‘local’ theorists (not necessarily French) that have yet to influence consumer culture theory – perhaps because their work is not available in English or is still little known outside of their home country. We require that these contributions show their differential value – respect to ‘mainstream’ CCT theorizations – to the understanding of culture and consumption.

Finally, France has a distinct consumption and marketing culture, for examples in the areas of food, wine, fashion, and luxury, which evolved in distinctively local manner before affecting, and being affected in turn, by global marketplace dynamics. Inspired by recent debates on regions as bases for theorization, we would like to invite contributions that make sense of how the global and the local are mixed together in specific sites, creating structures of common difference affecting place-specific consumption and marketing phenomena.

CCTC 2016 welcomes scholars from around the world to Lille, France, to come and share their research, creativity, and unique perspectives. We welcome submissions in the following categories: completed papers, special sessions, posters of work in progress, poetry, interactive workshops, roundtables, works of alternative investigation and expression, and, for the third time, a CCT art gallery.

Conference Co-Chairs
Nil Özçağlar-Toulouse, Université Lille and SKEMA Business School, and Diego Rinallo, Kedge Business School

Conference Key Note Speakers
Eve Chiapello, Ecole des Hautes Etudes en Sciences Sociales
Other key note speakers (to be confirmed shortly)

Outreach Committee
Søren Askegaard, University of Southern Denmark
Russ Belk, Schulich School of Business, York University
Samuel K. Bonsu, Ghana Institute of Management and Public Administration Business School
Julien Cayla, Nanyang Technological University / Kedge Business School
Bernard Cova, Kedge Business School
Bernardo Figueiredo, RMIT University-Melbourne
Eileen Fischer, Schulich School of Business, York University
James Fitchett, University of Leicester
Güliz Ger, University of Bilkent
Benoit Heilbrunn, ESCP Europe
Eminegül Karababa, METU
Pauline MacLaran, Royal Holloway, University of London
Diane Martin, Aalto University
Jeff Murray, University of Arkansas
Lisa Peñaloza, Kedge Business School
Daiane Scaraboto, Pontificia Universidad Catolica de Chile
Linda Scott, Saïd Business School, University of Oxford (TBC)
Anastasia Thyroff, Clemson University

Program Committee
Eric Arnould, University of Southern Denmark
Zeynep Arsel, University of Concordia (Co-chair for Special sessions)
Domen Bajde, University of Southern Denmark
Fleura Bardhi, Cass Business School, City University of London
Matthias Bode, University of Southern Denmark
Janet Borgerson, Cass Business School, City University of London
Stefania Borghini, Bocconi University
Robin Canniford, University of Melbourne
Antonella Carù, Bocconi University
Baptiste Cléret, University of Rouen (Co-Chair for Alternative Modes of Investigation and Expression)
Véronique Cova, IAE, Université Paul Cezanne Aix Marseille III
David Crockett, University of South Carolina
Daniele Dalli, Università di Pisa
Delphine Dion, ESSEC (Chair for Roundtables)
Susan Dobscha, Bentley University
Hilary Downey, Queen’s Management School, Belfat (Co-chair for Poetry session)
Giana Eckhardt, Royal Holloway, University of London
Karen V. Fernandez, University of Auckland Business School
Fuat Firat, University of Texas-Pan American (TBC)
Markus Giesler, Schulich School of Business, York University
Ahir Gopaldas, Fordham University (Co-chair for Interactive Workshops)
Hélène Gorge, Université Lille-SKEMA Business (Co-chair for Poster session)
Maud Herbert, Université Lille-SKEMA Business (Co-chair for Poster session)
Ashlee Humphreys, Northwestern University
Elif Izberk-Bilgin, University of Michigan-Dearborn
Richard Kedzior, Bucknell University (Co-Chair for Interactive Workshops)
Dannie Kjeldgaard, University of Southern Denmark
Olga Kravets, Royal Holloway, University of London
Pierre McDonagh, University of Bath
Felicitas Morhart, Université de Lausanne
Cele Otnes, University of Illinois, Urbana-Champaign
Nassima Ourahmoune, Kedge Business School
Stefano Pace, Kedge Business School
Marie-Agnès Parmentier, HEC Montreal (Co-chair for Special sessions)
Fatima Regany, Université Lille-SKEMA Business (Co-chair for Poster session)
Eric Rémy, Université de Rouen
Joonas Rokka, EM Lyon (Co-chair for Alternative Modes of Investigation and Expression)
Dominique Roux, Université Reims Champagne-Ardenne
Cristel Russel, American University
John Schouten. Aalto University (Co-chair for Poetry session)
Anastasia Seregina, Aalto University (Co-chair for CCT Art Gallery)
Avi Shankar, University of Bath
John Sherry, University of Notre-Dame (Co-chair for Poetry session)
Tuba Üstüner, Colorado State University
Alladi Venkatesh, University of California, Irvine
Ekant Veer, University of Canterbury (Co-chair for CCT Art Gallery)
Michelle Weinberger, Northwestern University
Carla Walter, School of the Arts, Humanities, and Social Sciences at Chabot College (Co-chair for Alternative Modes of Investigation and Expression)

The Conference Chairs and Program Committee seek submissions in 8 tracks.
All submissions must be novel work—that is, work that has not been presented at this or any other conference before. Detailed instructions are as follows:

1) Competitive Papers
Competitive papers may not exceed 22 pages total, including title page, short abstract, references, and any tables of figures (12 pt., double-spaced, with 1-inch margins on all sides).
Such papers might be considered for inclusion in Consumer Culture Theory, Advances in Consumer Research, eds. R. Belk, N. Özçağlar-Toulouse, D. Rinallo, Emerald, a publication of works stemming from the conference.
Submission guidelines:
– Page 1: Title and short abstract (100-150 words) with no author-identity information.
– Pages 2-22: Text, references, tables, figures, also with no author-identity information. Please follow the current style of an appropriate target journal such as Consumption, Markets & Culture or the Journal of Consumer Research.
Rejected competitive paper submissions will have an opportunity to be considered for poster session submissions with the authors’ consent during the submission process.
Track chairs: Nil Özçağlar-Toulouse ( and Diego Rinallo (

2) Special Sessions
Proposed ninety-minute sessions should include three presentations and a discussant; have a sharp thematic focus and provide ample time for discussion.
Submission guidelines.
– Page 1: Single-spaced description of the session and its contribution rationale, with no author-identity information.
– Pages 2-5: Single-spaced, 750-word extended abstracts for each presentation, also with no author-identity information.
In a separate, supplementary document, please include: session title; presentation titles; names and affiliations of session organizer, authors, session chairperson and discussant; and complete contact information for the session organizer and all authors.
Track chairs: Zeynep Arsel ( and Marie-Agnès Parmentier (

3) Roundtables
Roundtables afford attendees the opportunity to coalesce around a particular topic or context and communicate differently from traditional special or competitive sessions. Roundtables are flexible in terms of structure and organization and should be designed to encourage scholars with similar interests to discuss their topics of interest in non-hierarchical, non-linear ways. Creativity is encouraged.
Proposed ninety-minute sessions should include a one-page summary of the topic along with complete contact information for the roundtable organizer. In addition, please list participants, who should be previously contacted by the roundtable organizers and commit to attend the conference in case the roundtable proposal is accepted.
Track chair: Delphine Dion (

4) Posters
The CCT Poster Session Track invites submissions of completed works, conceptual works, and works in progress for visual presentation in an informal session. This track provides the opportunity for the visual display of data and concepts in a setting designed to generate feedback and help further develop ideas for future research and foster collaboration.
For consideration, please submit a 750-word abstract (excluding references) with title describing the project. Please do not include any author-identity information in your document. References, images and figures may be submitted in an optional supplemental document of no more than 2 pages.
Track chairs: Maud Herbert (, Hélène Gorge (, Fatima Regany (

5) Alternative Modes of Investigation and Expression
Submissions may include explorations or interpretations of current or historical consumer culture in such forms as dance, performance art, movement, film or video, music, song or sound. Maximum length of the video or audio submissions is 20 minutes. Each submission will need to be identified by the researchers at the beginning of the work, and should include a companion document not to exceed two pages that is double-spaced with 12 point fonts and one-inch margins. The companion document (as a PDF) and the submission should include a title, a list of participants and creators, full contact information for at least one presenter, summary overview of the submission, the form, methodologies, and approach used, a statement of how the work will contribute to an enriched understanding of consumer culture, and instructions for accessing the submission for review. Please provide the submission and the companion document directly to all the track chairs in one email communication. Use the most appropriate and practical medium for sending audio files (preferably Mp3). All video submissions should be uploaded onto Vimeo ( and then a video link and password included to the companion document. Track chairs and reviewers must be able to access each portion of the submission with relative ease. A projector and speakers will be available, but presenters must provide any additional equipment they require.
Track chairs: Baptiste Cleret (, Joonas Rokka ( and Carla Walter (

6) Poetry
A poetry session is a regular feature of the CCT Conference. Participating poets perform original work inspired by their research. Session organizers publish a volume of poetry, which is distributed on site, so that audience members can participate more fully.
Submit up to four completed poems (no more than five pages) directly to the track chairs for peer review. Submissions must include (1) an author page with complete contact information and the titles of the submitted poems, and (2) the poems, each beginning on a fresh page with no identifying author information.
Track chairs: Hilary Downey, (, John Schouten ( ) and John Sherry (

7) Interactive Workshops
Interactive workshops, also known as salons, are creative sessions that offer participants “hands-on” learning experiences in the domains of theory, method, writing, and alternative modes of representation. The primary goal of an interactive workshop is the professional development of its participants via engaging and collaborative learning-by-doing activities. Conventional lecturing should be kept to a bare minimum. Interested organizers are invited to submit innovative proposals that include: (1) the purpose of the workshop, with an emphasis on the benefits for participants; (2) a tentative schedule of activities for the 90-minute session as well as any pre-workshop activities that might be required of participants; (3) an estimated number of total participants; (4) a list of committed participants; and (5) complete contact information of the workshop organizers. Organizers must be willing to promote their workshops in order to assure critical mass.
Track chairs: Ahir Gopaldas ( and Richard Kedzior (

8) CCT Art Gallery
We seek CCT-inspired work communicated through visual aesthetic forms. Accepted submissions will be displayed in gallery format. We invite work in such forms as photography, drawings, paintings, sculpture and mixed media. We encourage submissions to fit within a reasonable space and either mounted on a poster board (2m x 1m) or displayed in a freestanding manner. Please discuss any size specifications beyond these boundaries with the track chairs. The track chairs will work with the conference organizers to ensure space requirements but participants will be personally responsible for any costs of transport and display of pieces. Submit no more than two entries as digital photos of your original work directly to the track curators. One entry may consist of multiple images or components (e.g., a photo collage), but, in this case, cannot exceed five images/components. Each submission must be accompanied by a 500-1000 word abstract, which describes how it is relevant to consumer culture, how it can enrich our understanding of theory or research, why the medium was chosen, as well as the size dimensions and how you would prefer your submission to be displayed. Please note that the abstract plays a central role in the review process.
Because of the early deadline, we will also be accepting partially completed work (e.g. sketches, partial paintings or sculptures). In this case, the submission needs to show clearly what the final piece will look like. Moreover, partially completed work will be accepted conditionally, pending submission of the complete components (e.g., sketch/equivalent and abstract) by May 1, 2015.
Please discuss your submission with the curators if you wish to work outside of these guidelines.
Gallery Curators: Anastasia Seregina ( and Ekant Veer (