Past Winners

2013

Skærmbillede 2014-08-01 kl. 00.30.10

Winner

Bige Saatçioğlu, Özyeğin University
“Moral Habitus and Status Negotiation in a Marginalized Working Class Neighborhood.” Journal of Consumer Research, (Volume 40) December 2013

Judges: Russell Belk, Ashlee Humphreys, Marius Lüdicke

2012

Elif

Winner

Elif Izberk-Bilgin, University of Michigan-Dearborn
“Infidel Brands: Unveiling Alternative Meanings of Global Brands at the Nexus of Globalization, Consumer Culture, and Islamism.” Journal of Consumer Research, (Volume 39) December 2012

Judges: Amber Epp, Güliz Ger, Robert Kozinets, John Sherry

2011

Co-Winner

Zeynep

Zeynep Arsel, Concordia University
“Demythologizing Consumption Practices: How Consumers Protect their Filed-Dependent Identity Investments from Devaluing Marketplace Myths.”Journal of Consumer Research, (Volume 37) February 2011

Co-Winner

Michelle

Michelle Weinberger, Medill School of Journalism, Northwestern University
“Intracommunity Gifting at the Intersection of Contemporary Moral & Market Economies.” Journal of Consumer Research,(Volume 39) June 2012

Judges: Julien Cayla, Dannie Kjeldgaard, Nil Ozcaglar-Toulouse, John Schouten

2010

Winner

Ashlee

Ashlee Humphreys, Medill School of Journalism, Northwestern University
“Semiotic Structure and the Legitimation of Consumption Practices: The Case of Casino Gambling.”Journal of Consumer Research, (Volume 37) October 2010

Honorable Mention

Gulnur

Gulnur Tumbat, San Francisco State University
“Marketplace Tensions in Extraordinary Experiences.” Journal of Consumer Research,(Volume 38) June 2011

Judges: Cele Otnes, Fuat Firat, Pauline Maclaran, Julie Ozanne

2009

Winner

Marius

Marius K. Luedicke, University of Innsbruck, Austria

“Consumer Identity Work as Moral Protagonism: How Myth and Ideology Animate a Brand-Mediated Moral Conflict.”Journal of Consumer Research, (Volume 36) April 2010

Judges: Eileen Fischer, Margaret Hogg, Cele Otnes

2008

Winner

Amber

Amber M. Epp, University of Wisconsin
“Family Identity: A Framework of Identity Interplay in Consumption Practices.”Journal of Consumer Research, (Volume 35) June 2008

Honorable Mention

Xin
Xin Zhao, University of Hawaii
“Politicizing Consumer Culture: Advertising’s Appropriation of Political Ideology in China’s Social Transition.” Journal of Consumer Research, (Volume 35) August 2008

Judges: Richard Elliott, Annamma Joy, Jonathan Schroeder