Qualitative Methods and Research Design

Seminar on Qualitative Methods and Research Design

Monday November, 16th (evening) – Friday November, 20th (afternoon)
Lille, France.

This is a week-long intensive seminar on qualitative methods and research design for studies adopting a cultural approach of consumption. It is part of the seminars offered by the European doctoral school Consumer Culture Theorizing – that originated from the collaboration between University of Southern Denmark (Odense, Denmark), Bilkent University (Turkey), Université Lille -SKEMA Business School (France) and Royal Holloway University of London (UK) (https://consumerculturetheorysdu.wordpress.com/european-doctoral-school/). The intended audience is doctoral students and junior faculty members. The seminar will be held in English and attributed 6 ECTS credits. The number of participants is limited to 20.

Aims of the Seminar
The overarching objective of the seminar is to familiarize young researchers with qualitative methods to be adopted when conducting consumer research projects. Faculty members and participants will be involved in reflecting upon the construction and coherence of their research design, as well as potential methodological contributions. Speakers will address the diversity of existing qualitative methods (interviews, ethnography, videography, historical approach…). They will also discuss about issues such as conducting a fieldwork on a sensitive topic, researchers’ distance with the fieldwork, etc.

Seminar Coordinators: Maud Herbert & Nil Özçağlar-Toulouse


  • Søren Askegaard, Syddansk Universiteit, University of Southern Denmark (DK)
  • Giana Eckhardt, Royal Holloway University of London (UK)
  • Olga Kravets, Bilkent University (Turkey)
  • Jeff Murray, Walton College, University of Arkansas (USA)
  • Nil Özçaglar-Toulouse, Université Lille -SKEMA Business School (France)
  • Marie-Agnès Parmentier, HEC Montréal (Canada)
  • John Schouten, Aalto University (Finland)
  • Luca Visconti, ESCP Europe, Paris (France)
  • and other mentors TBA

Location: The seminar will take place at Université Lille– SKEMA Business School, located in the city of Lille, in the North of France.

Fees (to be confirmed)

Seminar Prerequisites
There are no particular prerequisites for the participants. Selection will be based on the letter of interest, which is expected to address the student’s research interests and the fit of this seminar with their doctoral studies. The letter of interest should be around 1000 words. The deadline for applications is July 20, 2015 (to: maud.herbert@univ-lille2.fr).