Call for Reviewers!


As you may know, the 2015 Winter Marketing Educators’ Conference will be held at in San Antonio, Texas on February 13 – 15, 2015.  As conference track chairs, we are seeking your help as a reviewer for this year’s conference. If you agree to serve as a reviewer, we will send you one or two papers (papers are typically 15 – 20 pages) from our track.  We are pleased that the AMA has engaged an online conference management system in the form of Abstract Central.  This system expedites the review process and provides participants with timely feedback.

If you served as a reviewer for or submitted a paper to a recent AMA Conference, you should already have an account. To volunteer as a reviewer for this conference, log in to the system at  and update your profile information (the system will prompt you to do so when you login). Remember to select the Consumer Culture Theory track! If you select other tracks, you may receive additional papers from other track chairs to review, so it is important to only select tracks in which you are willing to review papers. Contact Matt Weingarden, or 312.542.9012, if you have any difficulty.

If you do not have an account in the system, please follow these steps to create an account:
(1)      Go to
(2)      Click “Create an Account” (on the left side of the screen).
(3)      The process takes five simple steps – remember in “Step 4: role request” to select Competitive Papers & Poster Reviewer and check “yes” that you’d like to be considered as a potential reviewer.
Select the CCT track.

We hope we can count on you as a reviewer and we encourage you to ask your colleagues to register as a reviewer as well. We also hope you will plan to submit a competitive paper, poster or a special session proposal. The submission deadline is July 15, 2014 and the full Call for Papers can be found at

If you have any trouble accessing the site or creating your account, feel free to contact AMA Program Manager, Matt Weingarden at or 312.542.9012.

Thank you!

Amber Epp & Tonya Bradford

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